Packaging Design      360° Branding       Rebranding      Creative Direction              

Exceptional brands. Exceptional packaging.

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MPAKT is an award-winning international creative consultancy
founded by former L'Oréal Global Creative Director Robert Bergmann.
Transformative Branding and Packaging Design.
Two decades building, elevating and innovating market-leading international and domestic brands. Rebranding and Repackaging Specialists.
Over one hundred successful brand and package renovations and redesigns. Superior Brand-Success Strategies and Logistics.
Maximize your brand's return on investment potential.
MPAKT owner Robert Bergmann began his career as art director at Baron & Baron, the studio of French Creative Director Fabien Baron. After leaving Baron's agency, Robert was invited to take on the role of creative director at Vogue Brazil Magazine in São Paulo. Upon returning to New York City, Robert art directed New York Fashion Week and founded his agency MPAKT located in its own building in New York's Greenwich Village.
In 2003, L'Oréal's Paris-based CEO hired Robert to take on the role of Vice President / Global Creative Director focusing on brand renovation. While leading multiple creative teams across multiple international L'Oréal divisions based in Paris, New York and Tokyo, Robert played an instrumental role in the achievement of market-leadership by several of L'Oréal's most profitable brands.
MPAKT has received multiple awards including: The International Package Design Award, The Art Directors Club Award, The American Package Design Award, The Tokyo Art Directors Club Award, and Le Prix d'Excellence de la Beauté.
Exceptional brands. Exceptional packaging.
Services
Packaging Design: Market Research, Structural Packaging Design, Packaging Graphic Design, Packaging Redesign, Packaging Navigation, Stock Component Sourcing, Packaging CAD Prototyping, Project Supervision, Consumer Testing 360° Branding: Market Research, Brand Messaging, Backstory Development, Brand Naming, Logo Design, Collateral Design, Consumer Testing, Brand Standards Rebranding: Market Research, Brand Re-Messaging, Backstory Redevelopment, Brand Renaming, Logo Redesign, Collateral Redesign, Consumer Testing, Brand Standards Creative Direction: Market Research, Photoshoot Production, Videoshoot Production, Art Direction, Casting, Post-Production, Website Design, Print Advertising, Web Advertising Design, Collateral Design, Content Production, Technical Implementation, Retail Display Design, Retail Experience Design, Consumer Testing
Clients
Alba Botanica, Alberta Ferretti, Avalon Organics, Calvin Klein Fragrances, Cerafill, CFDA, Condé Nast Publications, Coty, David Byrne, Estée Lauder, Fashion Targets Breast Cancer, Forum Jeans, The Gap, Gore-Tex Fabrics, Hain-Celestial Group, J. Lindeberg, Jasön Natural Products, Kanebo Cosmetics Japan, Kirna Zabete, L'Oréal, L'Oréal Professionnel, Mitsubishi, Moschino, New York Fashion Week, Pureology, Redken, Responsibility in Fashion, Ryuichi Sakamoto, SalonCentric, Shu Uemura, Ulta, Unilever

Press
Plus 81 Magazine (Japan) Packaging Design Magazine (USA) Idea Magazine (Japan) File Magazine (Argentina)

Contact: contact@m-pakt.com
Press: press@m-pakt.com
Careers: careers@m-pakt.com
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