MPAKT | Branding and packaging design | Best of 2026 | New York | Los Angeles

MPAKT is an award-winning international creative agency/consultancy
founded by former L'Oréal Global Creative Director Robert Bergmann

Transformative Branding and Packaging Design
Two decades building, elevating and innovating market-leading international and domestic brands.

Rebranding and Repackaging Specialists
Over one hundred successful brand and package renovations and redesigns.

Superior Brand-Success Strategies and Logistics
Maximize your brand's return on investment potential.

We brand and package smarter, better and faster than traditional agencies.

Smarter.

Our work is powered by international and domestic industry and market-wide experience and technical expertise.
MPAKT brings two decades in multinational agency, in-house and C-suite settings… problem solving, decision-making, team-leading and skill-building in the world’s largest beauty and fashion companies. Observing market fluctuations and evolutions, while gaining insights from within the industries that identify both successful strategies and areas where resources are wasted.

Better.

Our branding and packaging tenets (non-negotiables):
Brand/product communication: crystal clear, easily understood and uncomplicated.
Design: innovative, powerful and beautiful.
Integrated look/vibe: bold, confident and dynamic.

Faster.

Faster, smoother and more streamlined processes built on experience.
Elimination of complications and layers that add confusion and chaos. Plus a network of the world’s top art and technical freelancers giving us the ability to control continuity, quality and brand integrity.

In today’s market, you only have a split second to catch a customer’s eye, tell them an exciting story, make an amazing impression, and gain your new customer. We design for that fraction of a second.

MPAKT owner Robert Bergmann began his career as art director at Baron & Baron, the studio of French Creative Director Fabien Baron, and art director at Interview Magazine in New York. From Baron & Baron and Interview, Robert was invited to take on the role of creative director at Vogue Brazil Magazine in São Paulo.

Upon returning to New York City, Robert founded his agency MPAKT located in its own building in New York's Greenwich Village, and began the art direction of several years of New York Fashion Week while also taking on several high profile clients including Alberta Ferretti, the Council of Fashion Designer of America, Coty, Estee Lauder, Gore-Tex, J. Lindeberg, Moschino, Ryuichi Sakamoto and Ulta.

In 2003, L'Oréal's Paris-based CEO tapped Robert to take on the role of Vice President / Global Creative Director, a cross-corporate position focusing on multiple-brand renovations. While leading redesign teams across multiple international L'Oréal divisions based in Paris, New York and Tokyo, Robert played an instrumental role in the market-leadership attainment by several of L'Oréal's most profitable brands.

MPAKT has received multiple awards including: The International Package Design Award, The Art Directors Club Award, The American Package Design Award, The Tokyo Art Directors Club Award, The Rebrand 100 Award, The Society of Publication Designers Award, and Le Prix d'Excellence de la Beauté.

Services

360° Branding
Market Research, Brand Messaging, Backstory Development, Brand Naming, Logo Design, Collateral Design, Consumer Testing, Brand Standards

Packaging Design
Market Research, Structural Packaging Design, Packaging Graphic Design, Packaging Redesign, Packaging Navigation, Stock Component Sourcing, Packaging CAD Prototyping, Project Supervision, Consumer Testing

Rebranding
Market Research, Brand Re-Messaging, Backstory Redevelopment, Brand Renaming, Logo Redesign, Collateral Redesign, Consumer Testing, Brand Standards

Creative Direction
Market Research, Photoshoot Production, Videoshoot Production, Art Direction, Casting, Post-Production, Website Design, Print Advertising, Web Advertising Design, Collateral Design, Content Production, Technical Implementation, Retail Display Design, Retail Experience Design, Consumer Testing

Markets

Beauty, personal care and fashion, including haircare, skincare, professional (salon) brands, cosmetics, and fragrance.

Clients

Alba Botanica, Alberta Ferretti, Avalon Organics, Calvin Klein Fragrances, Cerafill, CFDA, Condé Nast Publications, Coty, David Byrne, Estee Lauder, Fashion Targets Breast Cancer, Forum Jeans, The Gap, Gore-Tex Fabrics, Hain-Celestial Group, J. Lindeberg, Jasön Natural Products, Kanebo Cosmetics Japan, Kirna Zabete, L'Oréal, L'Oréal Professionnel, Mitsubishi, Moschino, New York Fashion Week, Pureology, Redken, Responsibility in Fashion, Ryuichi Sakamoto, SalonCentric, Shu Uemura, Ulta, Unilever

360° Branding Packaging Design Rebranding Creative Direction

Exceptional brands. Exceptional packaging.

About Services Clients Portfolio Contact

Press: Plus 81 Magazine (Japan) Press: Packaging Design Magazine (USA) Press: Idea Magazine (Japan) Press: File Magazine (Argentina)