MPAKT builds transformative brands and packaging.

MPAKT is the award-winning creative studio of former L'Oréal Groupe Global Creative Director Robert Bergmann.

Rebranding + repackaging specialists.

Innovation is at the core of our creative process.

Strategic industry experience and technical expertise.

Optimized workflow, continuity and brand integrity.

Unlock your brand's true potential.

MPAKT was founded in New York City by Creative Director Robert Bergmann.

MPAKT owner Robert Bergmann began his career at Baron & Baron (the studio of French Creative Director Fabien Baron) and later as art director at Interview Magazine in New York. After Interview, Robert was invited to take on the role of creative director at Vogue Brazil Magazine in São Paulo.

Upon returning to New York City, Robert founded his agency MPAKT in New York's Greenwich Village and began art direction of New York Fashion Week while also taking on several high profile clients including Alberta Ferretti, The Council of Fashion Designers of America, Coty, Estée Lauder, Gore-Tex, J. Lindeberg and Moschino.

In 2003, L'Oréal's Paris-based CEO tapped Robert to take on the role of Vice President / Global Creative Director. While leading redesign teams across several international L'Oréal divisions and brands based in Paris, New York and Tokyo, Robert played an instrumental role in the attainment of market leadership by several of L'Oréal's most profitable brands.

Currently, Robert and MPAKT are based in Los Angeles and Oahu's North Shore.

360° Branding

Market Research, Brand Messaging, Backstory Development, Brand Naming, Logo Design, Collateral Design, Consumer Testing, Brand Standards

Packaging

Market Research, Structural Packaging Design, Packaging Graphic Design, Packaging Redesign, Packaging Navigation, Stock Component Sourcing, Packaging CAD Prototyping, Project Supervision, Consumer Testing

Rebranding

Market Research, Brand Re-Messaging, Backstory Redevelopment, Brand Renaming, Logo Redesign, Collateral Redesign, Consumer Testing, Brand Standards

Creative Direction and Production

Art Direction, Print Advertising, Digital Design, Collateral Design, Content Production, Technical Implementation, Retail Display Design, Retail Experience Design, Market Research, Photoshoot Production, Videoshoot Production, Casting, Post-Production, Consumer Testing

Alba Botanica, Alberta Ferretti, Avalon Organics, Calvin Klein Fragrances, Council of Fashion Designers of America (CFDA), Condé Nast Publications International, Coty, David Byrne, Estee Lauder, Fashion Targets Breast Cancer, Forum Jeans, The Gap, Gore‑Tex Fabrics, Hain Celestial Group, J. Lindeberg, Jasön Natural Products, Kanebo, Kirna Zabete, L'Oréal, L'Oréal Professionnel, Mitsubishi, Moschino, New York Fashion Week, Pureology, Redken, Ryuichi Sakamoto, SalonCentric, Shu Uemura, Ulta, Unilever