MPAKT builds groundbreaking brands and market-leading packaging.

For over 20 years, MPAKT has designed and packaged brands that break ground and lead markets domestically and globally. Today's hyper-competitive marketplace demands branding and packaging that’s simultaneously more exciting, more powerful, more innovative and more beautiful. That's what we do. Talk to us about how we can help you unlock your brand's true potential.

MPAKT was founded in New York City by Creative Director Robert Bergmann.

MPAKT owner and creative director Robert Bergmann began his career as art director at Interview Magazine and at Baron & Baron (the studio of French Creative Director Fabien Baron). Robert was then invited to take on the role of creative director at Vogue Magazine in São Paulo. Upon returning to New York City, Robert founded his agency MPAKT in New York's Greenwich Village while art directing New York Fashion Week and taking on several high profile clients including Alberta Ferretti, The Council of Fashion Designers of America, Coty, Estée Lauder, Gore-Tex, J. Lindeberg and Moschino. In 2003, L'Oréal's Paris-based CEO tapped Robert to take on the role of Vice President / Global Creative Director. While leading redesign teams across several international L'Oréal divisions and brands based in Paris and New York, Robert played an instrumental role in the attainment of market leadership by several of L'Oréal's most profitable brands. Currently, Robert and MPAKT are based in Los Angeles and Oahu's North Shore.

360° Branding

Market Research, Brand Messaging, Backstory Development, Brand Naming, Logo Design, Collateral Design, Consumer Testing, Brand Standards

Packaging

Market Research, Structural Packaging Design, Packaging Graphic Design, Packaging Redesign, Packaging Navigation, Stock Component Sourcing, Packaging CAD Prototyping, Project Supervision, Consumer Testing

Rebranding

Market Research, Brand Re-Messaging, Backstory Redevelopment, Brand Renaming, Logo Redesign, Collateral Redesign, Consumer Testing, Brand Standards

Creative Direction and Production

Art Direction, Print Advertising, Digital Design, Collateral Design, Content Production, Technical Implementation, Retail Display Design, Retail Experience Design, Market Research, Photoshoot Production, Videoshoot Production, Casting, Post-Production, Consumer Testing

Clients: Alba Botanica, Alberta Ferretti, Avalon Organics, Calvin Klein Fragrances, Council of Fashion Designers of America (CFDA), Condé Nast Publications International, Coty, David Byrne, Estee Lauder, Fashion Targets Breast Cancer, Forum Jeans, The Gap, Gore‑Tex Fabrics, Hain Celestial Group, J. Lindeberg, Jasön Natural Products, Kanebo, Kirna Zabete, L'Oréal, L'Oréal Professionnel, Mitsubishi, Moschino, New York Fashion Week, Pureology, Redken, Ryuichi Sakamoto, SalonCentric, Shu Uemura, Ulta, Unilever