Dynamic Design
Charismatic, engaging and exciting packaging, branding and creative leads to increased loyalty, virality, and ultimately, success for your brand.
Superior Messaging
Messaging that’s tactically designed for success is a winning strategy for any brand.
Market Experience
With two-decades of international and domestic client-side, agency-side and corporate C-suite
experience, MPAKT brings superior market perspective, skill and competitive edge to the table.
Repackaging / Rebranding Specialists
Successfully gaining new market share while protecting brand territory and integrity requires a
unique set of skills,
perspectives and insights. After two decades breathing new life into some of the
world’s largest brands, we can solidly say that brand renovation is one of our strongest core
competencies.
Optimized Timelines
With a track record of successful delivery on tight schedules, we can deliver
the highest quality creative 2-5 times faster than our competition.
Optimized Workflow
MPAKT maintains a top-tier network of art, production and tech personnel,
both in-person and remotely, to optimize economics, streamline logistics and accommodate client needs.
MPAKT is the agency of former L'Oréal Group Vice President / Global Creative Director,
Robert Bergmann.
Robert Bergmann has been working as an international art director and creative director for over
twenty years, with clients spanning the fields of beauty, fashion, music, and media across the
United States and around the world.
Robert was hired by L'Oréal's Paris-based CEO to lead creative teams across multiple
international L'Oréal divisions, with a focus on brand renovation. While at
L'Oréal, as Vice President / Global Creative Director, he played an instrumental role
in L'Oréal's achievement of market-sector leadership by
both the consumer and professional product divisions.
Prior to his work for L'Oréal and MPAKT,
Bergmann held the following positions: Creative Director of New York Fashion Week,
Creative Director of Vogue Brazil Magazine in São Paulo, Art Director at Condé Nast
Publications in New York, and first assistant and art director for Creative Director, Fabien Baron.
Among his notable accomplishments to date are: the redesign of Brazilian Vogue Magazine in São Paulo;
the founding creative direction of the art-photography publication BLINDSPOT; the design of multiple covers and
accompanying artwork for dozens of international musicians including David Byrne and
Ryuichi Sakamoto; and the direction of music videos for Ryuichi Sakamoto and Miki Nakatani in Japan.
In addition to his design and creative direction work, Robert is the co-founder of Responsibility in
Fashion, a non-profit organization working to raise awareness for sustainability and workers'
rights in the fashion industry.
Robert is also a photojournalist with multiple stories having appeared in Condé Nast
Traveler Magazine and distributed by Reuters.
His work has received multiple awards, including The International
Package Design Award, The Art Directors Club Award, The American
Package Design Award, The Tokyo Art Directors Club Award, and Le
Prix d'Excellence de la Beauté.
