Transformative Branding and Packaging Design
Two decades of building, elevating, innovating and modernizing market-leading brands.
Valuable Industry and Market Insight
Two decades of in-depth fashion and beauty industry experience.
Rebranding and Repackaging Specialists
Over a hundred brand and package renovations and redesigns to date.
Timeline and Workflow Optimization Experts
Streamlining logistics, optimizing economics and delivering on ultra-tight timelines.
MPAKT was founded in New York City
by former L'Oréal Global Creative Director
Robert Bergmann.
MPAKT owner Robert Bergmann began his career
as art director in the studio of French Creative
Director Fabien Baron. After leaving Baron's agency, Robert was hired as creative director of New
York Fashion Week and then, creative director of Vogue Magazine in São Paulo, Brazil.
Upon returning to New York City in 2002, Robert founded his agency MPAKT,
designing numerous international brands, packages and fashion campaigns.
While running MPAKT, then located in its own building on Perry Street in New York's Greenwich
Village, L'Oréal's Paris-based CEO invited Robert to take on the role of Vice President / Global Creative
Director focusing on brand renovation and redesign. While leading multiple creative teams across
multiple international L'Oréal divisions, Robert played an instrumental role in the
achievement of market-leadership by two of L'Oréal's most profitable divisions.
In addition to his design and creative direction work, Robert is the co-founder of Responsibility in
Fashion, a non-profit organization working to raise awareness for sustainability and workers'
rights in the global fashion industry.
Robert also worked as a photojournalist with multiple stories having appeared in Condé Nast
Traveler Magazine.
Robert's work has received multiple awards, including The International
Package Design Award, The Art Directors Club Award, The American
Package Design Award, The Tokyo Art Directors Club Award, and Le
Prix d'Excellence de la Beauté.
360° BRANDING
Market Research
Brand Messaging
Backstory Development
Brand Naming
Logo Design
Collateral Design
Consumer Testing
Brand Standards
REBRANDING
Market Research
Brand Re-Messaging
Backstory Redevelopment
Brand Renaming
Logo Redesign
Collateral Redesign
Consumer Testing
Brand Standards
CREATIVE DIRECTION
Market Research
Photoshoot Production
Videoshoot Production
Art Direction
Casting
Post-Production
Website Design
Print Advertising
Web Advertising Design
Collateral Design
Content Production
Technical Implementation
Retail Display Design
Retail Experience Design
Consumer Testing
Clients
Alba Botanica
Alberta Ferretti
Avalon Organics
Calvin Klein Fragrances
Cerafill
CFDA
Condé Nast Publications
Coty
David Byrne
Estée Lauder
Fashion Targets Breast Cancer
Forum Jeans, Brazil
The Gap
Gore-Tex Fabrics
Hain-Celestial Group
J. Lindeberg
Jasön Natural Products
Kanebo Cosmetics Japan
Kirna Zabete
L'Oréal
L'Oréal Professionnel
Mitsubishi
Moschino
New York Fashion Week
Pureology
Redken
Responsibility in Fashion
Ryuichi Sakamoto
Salon Centric
Shu Uemura
Ulta
Unilever
Awards
Le Prix d'Excellence de la Beauté
The International Package Design Award
The Art Directors Club Award
The American Package Design Award
Tokyo Art Directors Club Award
