MPAKT is the design studio of former L'Oréal Creative Director, Robert Bergmann.
The firm’s name, derived from the fusion of the words "modern packaging," reflects the innovation, intelligence, beauty and strategic modernism that we strive for in all our projects.
We equip every brand and package we design with the power to succeed and the potential to maximize profitability, scalability and ROI.
Over the years, we've helped make our clients billions, taken companies from zero to hundreds of millions, and seen the brands we’ve designed and packaged sell for far greater than expected.
EXPERIENCE AND EXPERTISE
With a two-decade-long track record of designing highly successful brands, achieving and exceeding business goals, utilizing best practices in the industry and having a deep understanding of the latest trends and exactly what consumers are looking for— MPAKT also brings valuable perspective and experience gained over a decade inside the boardroom of the world's largest beauty company— participating in global and domestic decision-making on marketing, acquisitions and C-level corporate strategies.
INNOVATION AND CREATIVITY
Constantly coming up with what’s new, better and different, standing out from the competition, challenging convention and bending rules with fresh, original, inventive ideas— is what we’re known for.
Our primary goals on every project are emotional resonance, eye-catching creativity and highly intelligent design.
COMMUNICATION AND COLLABORATION
We believe collaboration produces superior brands. We’re committed to understanding, meeting and exceeding client needs and expectations through communication throughout the design process. We want to hear client ideas, feedback, criteria and parameters. Through this collaboration we’re committed to providing our clients with the best possible service and results.
TEAMWORK AND AFFORDABILITY
Depending on project scope, we have the flexibility to work one-on-one with clients or utilize our international team of diverse world-class experts, designers, artists, photographers, strategists, and marketers to optimize economy— essentially using specialists for specialized needs. We also work to find our clients economical solutions whenever possible, working within budgets to help to achieve specific business goals.
AWARDS
Le Prix d'Excellence de la Beauté
The International Package Design Award
The Art Directors Club Award
The American Package Design Award
Tokyo Art Directors Club Award
MPAKT was founded in New York City by former L'Oréal Group Vice President and Global Creative Director, Robert Bergmann. For more than a decade, Bergmann led branding, packaging, advertising and redesign teams across multiple L'Oréal divisions, working for L'Oréal both in-house and at his agency MPAKT. Prior to his work for L'Oréal, Bergmann held the following positions: Creative Director of Vogue Magazine in Brazil, Creative Director of New York's Fashion Week, Art Director for Academy Award-winning composer Ryuichi Sakamoto, and at the start of his career, first assistant and art director to French Creative Director, Fabien Baron.
