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MPAKT is a full service creative agency focused on a unique creative vision combining market impact, world-class design and powerful solutions that exceed client needs and build highly successful domestic and international brands.
MPAKT was founded in 1991 by creative director Robert Bergmann and specializes in creative and marketing solutions for cosmetics, haircare, fashion, fragrance and all categories of personal care clients.
MPAKT optimizes a diverse global network of experienced and talented photographers, CAD artists, designers, artists, consultants and producers.
MPAKT's clients include, Coty, L'Oreal, CALVIN KLEIN FRAGRANCES, the COUNCIL OF FASHION DESIGNERS OF AMERICA, CONDÉ NAST PUBLICATIONS INTERNATIONAL, MOSCHINO and SHU UEMURA.

Creative director Robert Bergmann brings to MPAKT two decades of experience as Vice President / Global Creative Director L'Oreal Group, Creative Director of Vogue Magazine in SÃO PAULO, BRAZIL and Art Director for Academy Award-winning composer, Ryuichi Sakamoto and musician / producer David Byrne. Robert began his career as the assistant and art director to French creative director, Fabien Baron, and has received the following awards: LE PRIX D'EXCELLENCE DE LA BEAUTÉ, THE INTERNATIONAL PACKAGE DESIGN AWARD, THE ART DIRECTORS CLUB AWARD, THE AMERICAN PACKAGE DESIGN AWARD, AND THE TOKYO ART DIRECTORS CLUB AWARD.
FULL SERVICE CREATIVE
Production, marketing, positioning and messaging strategies. Alternative advertising. Advertising innovation, renovation and modernization strategies. Advertising platform development, benchmarking and customer insight research. Advertising message development, launch strategies and planning. Creative Direction, copywriting, art buying and consulting. Advertising production and management. Location and studio photoshoot production, casting and retouching. Print and video preproduction and postproduction.
PACKAGING
Packaging innovation, renovation and modernization strategies. Packaging development, package structural design and stock component sourcing. Packaging platform development, Packaging audits, benchmarking and customer insight research. Packaging architecture. Packaging message development, launch strategies and planning. Packaging copy and editing. Packaging production and management.
BRANDING
Brand innovation, renovation and modernization strategies. Brand platform development, brand audits, benchmarking and customer insight research. Communications audits, brand workshops, brand architecture, tagline development, positioning, message development, campaign and launch strategies and planning. Brand systems and guidelines, identities, collateral, sustainability reports, copywriting and editing. Production and print management. Retail / commercial design. Digital creative services, copywriting, production and technical implementation.
CLIENTS
ALBA BOTANICA
ALBERTA FERRETTI
AVALON ORGANICS
CALVIN KLEIN FRAGRANCES
COUNCIL OF FASHION DESIGNERS OF AMERICA (CFDA)
CONDÉ NAST PUBLICATIONS INTERNATIONAL
COTY
DAVID BYRNE
ESTÉE LAUDER
FASHION TARGETS BREAST CANCER
FORUM (BRAZIL)
GORE-TEX FABRICS
HAIN-CELESTIAL GROUP
J. LINDEBERG
JASÖN
KAO (JAPAN)
KIRNA ZABETE
L'OREAL
L'OREAL PROFESSIONNEL
MITSUBISHI
MOSCHINO
NEW YORK FASHION WEEK
PHILOSOPHY DI ALBERTA FERRETTI
PUREOLOGY
REDKEN
RESPONSIBILITY IN FASHION
RYUICHI SAKAMOTO
SHU UEMURA
ULTA
UNILEVER
PRESS
Positive Luxury, May 27, 2015
Beauty Packaging, June, 2014
Beauty Packaging, March, 2014
Cosmetics Design, January, 2014
Package Design, January, 2014
Packaging of the World, January, 2014
Packaging Digest, November, 2012
Communication Arts, March 2012
Branding, February 2012
How, January/February 2012
Cosmetics Design, January, 2012
Dexigner, January, 2012
Everything Packaged, January 2012
Luxury Society, January, 2012
Packaging World, January, 2012
Premium Beauty News, January 2012
The Dieline January, 2012
Branding, November 2011
Forbes, November, 2011
International Herald Tribune, November 2011
The New York Times, November 2011
Luxury Institute, November, 2011
Package Design, August, 2011
2 Luxury 2, November, 2011
Package Design, September, 2009
Happi, May, 2010
The Dieline, May 26, 2009
The Dieline, March 1, 2009
Plus 81 (Japan), Typography issue, Volume 43
The Dieline, September 4, 2009
Vogue Paris, March 2008
Axis (Japan), February, 2008
Communication Arts, January/February, 2008
Graphic Design, September, 2007
Package Design, September, 2007
Creative Review (UK), August, 2007
Packaging Europe, July, 2007
Vanity Fair, September 2007
WWD, March 23, 2007
WWD, August 17, 2007
Wired (Japan), September 2006
Idea (Japan) Volume 275