M.PAKT IS A NEW YORK-BASED AGENCY SPECIALIZING IN CREATIVE DIRECTION, PACKAGE DESIGN, BRANDING AND ADVERTISING for the luxury, beauty and fashion industries.
M.PAKT is the agency of Robert Bergmann, former L'Oréal vice president / creative director and creator of hundreds of highly successful brand-images, packages, content, and ads for L'Oréal global brands based in Paris, New York and Tokyo, including L'Oréal Professionnel, Shu Uemura, Redken, Pureology, Maybelline and L'Oréal Paris. Prior to L'Oréal, Robert worked as creative director of Brazilian Vogue Magazine and art director for Fabien Baron at Baron and Baron INC and Interview magazine. IN 2015, Robert CO-founded Responsibility in Fashion, A SUSTAINABILITY AND HUMAN RIGHTS NONPROFIT. Robert sits on the advisory board of the CFDA + Lexus Fashion Initiative, on the selection committee for the Eileen Fisher SOCIAL INNOVATOR AWARD and WAS a mentor for the first CFDA Fashion Incubator program.
AWARDS: Le Prix D'Excellence De La BeautÉ, the International Package Design Award, the Art Directors Club Award, the American Package Design Award, and the Tokyo Art Directors Club Award.
M.PAKT is based in New York City with satellite offices in Los Angeles & São Paulo, Brazil.
Full-service creative direction, art direction, CONCEPT and graphic design development. Architectural AND retail signage design. Editorial design.
Full-service package design and development, Package structural design, and Packaging innovation and modernization strategies. Packaging graphics. Stock component sourcing.
BRANDING & brand building
Full-service brand design and development. Brand positioning strategies. Brand renovation and modernization strategies. Naming. Logo design and implementation. marketing.
Full-service advertising ADVERTISING PRODUCTION, Art buying AND CONSULTING. COPYWRITING. Marketing and positioning strategies. Alternative advertising.
Full-service location and studio PHOTOSHOOT production, Casting AND Retouching.
Print and video PRE AND post-production.
Full-service retail sales and commercial environmental design.
CONTENT PRODUCTION & INTERNET DESIGN
Full-service digital creative services, COPYWRITING, VIDEO PRODUCTION and Technical implementation.
CALVIN KLEIN FRAGRANCES
COUNCIL OF FASHION DESIGNERS OF AMERICA (CFDA)
CONDÉ NAST PUBLICATIONS INTERNATIONAL
FASHION TARGETS BREAST CANCER
JASÖN NATURAL PERSONAL CARE
NEW YORK FASHION WEEK
PHILOSOPHY DI ALBERTA FERRETTI
RESPONSIBILITY IN FASHION